(1).keywords:
3 types of keywords
Single word 1 word
short tail & 3-4 words
long tail 5-7 words or more (starting business always choose longtail to be ranked)
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KEYWORD TERMINOLOGY:
#Keyword density
#keyword stuffing
#keyword prominence
#keyword proximity
#LSI (latent semantic indexing)
*KW Density
2-3% or 2-3 keywords per 100 words
*Keywords stuffing
10% of keywords
*keyword prominence
Title, Content, URL (Meta title, Meta description, slug) in the blue color on serp [search engine result page-serp]
*keyword proximity:
Gap of 10 words
The actual search term was “class 10 science” but with the KW proximity Gap of 10 words- Class 10 Best institute with NCERT in delhi provided by talent shiksha Solutions for Science.
So still google will consider “class 10 science” as a keyword
But the closer the keyword is, the higher ranking on google.
So less proximity is always good for ranking.
*Latent semantic index:
Same meaning of two or more words
ladies and women
Mobile – Phone
Signal – Network
(2). Content
Onpage content (15% duplicacy or copied content)
-1800-2500 words
-listicle
-paragraphs of 100 words or 1-3 lines(recommended) or 3-5 lines maximum
-include images and Question marks?
-original or unique
-simple english ( even a class 4 standard can understand your content)
-prefer bullet points
-Use of H1, H2, H3 (Heading)